When a shopper asks an AI assistant to find a product, can it confirm yours?
Shoppers ask assistants for products that fit — the right size, a price, stock, delivery this week. The assistant recommends what it can confirm, and moves on from what it can't.
“Find these running shoes in size 43, under €150, available for delivery this week.”
To answer, the agent has to confirm:
Product
Price
Size 43
Stock
Delivery
Returns
Path to purchase
Follow one shopper's journey through a store.
The assistant checks the store on the shopper's behalf. A product it can't confirm — stock unclear, no delivery date — is a product it's less likely to recommend.
1What the agent needs to find
ProductThe right model on a product page
PriceA readable price, under €150
VariantSize 43 listed
StockWhether size 43 is available
DeliveryWhether it arrives this week
ReturnsThe returns policy
Path to purchaseA reachable basket and checkout
2Journey outcome
ProductConfirmed
Price — €129Confirmed
Size 43Confirmed
StockPartlyProduct data says in stock; the page says sold out online.
Delivery this weekNot foundDelivery times only appear at checkout.
ReturnsConfirmed
Path to purchaseCouldn't checkWe stop before checkout — we never add to basket or place an order.
3What the buyer hears
What the assistant may answer
“Stride has the Trailrunner 2 in size 43 for €129, but I couldn't confirm it's in stock or that it arrives this week.”
If an agent can't confirm stock or delivery, it may recommend another retailer that states both.
Illustrative Agent Journey for a fictional store, Stride Running.
Then, the evidence
Every outcome traces back to what the agent received.
Stock for size 43
What the product page shows
Size 43
Temporarily sold out online
What the agent read in the product data
"sku": "TR2-43"
"availability": "InStock"
Delivery this week
What the agent read on the product page — a browser shows the same
Shipping
Delivery options and times are shown at checkout.
What we can test for Ecommerce today
The Free Website Check estimates what a single read of your store can see. The Agent Journey Audit runs the shopper journey on public pages — and always stops before an order is placed.
Ecommerce shopper journeys and what each offer covers
Journey step
A shopper asks
Free Website Check
Agent Journey Audit
Find the product
“Do they sell the Trailrunner 2?”
Estimated from a read
Run with evidence
Price
“Is it under €150?”
Estimated from a read
Run with evidence
Variant
“Is there a size 43?”
Not covered
Run with evidence
Stock
“Is size 43 in stock?”
Estimated from a read
Run with evidence
Delivery
“Can it arrive this week?”
Estimated from a read
Run with evidence
Returns
“Can I send it back?”
Estimated from a read
Run with evidence
Path to purchase
“Can I get to checkout?”
Estimated from a read
Up to checkout — no basket, no order
Checkout and payment
“Can the agent buy it for me?”
Not covered
Never — we don't place orders
What an audit can decide
Whether product, price and variants are readable on public pages
Whether stock and product data agree with what the page shows
Whether delivery and returns information can be found before checkout
Which kinds of agent your store lets in
What limits it today
We never check out, pay, sign in or submit forms
Prices or stock that depend on a login or a store location
Pages that refuse agents or only render in a browser narrow what we can decide — and we say so
Agent Journey Audit
Run your shoppers' journeys.
Ecommerce Agent Journey Audits are available through pilot access. We agree the products and journeys with you, run them as a plain agent and as a browser agent, and show where each one breaks — with evidence, fixes and a re-test.
The Agent Journeys that matter to your buyers, run step by step
The exact blocker, with evidence you can open
Business impact, fixes with owners and acceptance tests
Our platform says we're agent-ready. Isn't that enough?
Platforms handle feeds and protocols. They can't tell you whether your own product pages, stock and delivery information are readable and consistent for an agent. The journey shows the result.
Do you place test orders?
No. We stop before checkout. We never add payment details, place an order, sign in or submit forms.
Which stores is pilot access for?
Stores where shoppers compare product, price, stock and delivery before buying. We agree which journeys and products to test with you before we start.
What if our store blocks bots?
Then we report which kinds of agent are refused, as a choice you can keep or change — not as a failure.