When a buyer asks an AI assistant to compare tools, what does it get right about yours?
Buyers increasingly shortlist software in AI assistants. They ask about price, plans, security and integrations — and the assistant answers from what it can confirm on your site.
“Which CRM supports 40 users, has SOC 2 and costs under €50 per user?”
To answer, the agent has to confirm:
Product fit
Pricing
Plan limits
SOC 2
Docs
Integrations
Trial or demo
Follow one buyer's journey through a SaaS website.
The assistant visits the site on the buyer's behalf. Each thing it needs is a step in the journey — and one missing step changes the answer the buyer gets.
1What the agent needs to find
Product fitWhat it does and who it's for
PricingA pricing page it can reach
Growth plan priceThe price per user, readable
Plan limitsWhether a plan supports 40 users
SOC 2A security or trust page
API docsIntegration documentation
Trial or demoA way to try before sales
2Journey outcome
Product fitConfirmed
Pricing pageConfirmed
Growth plan priceOnly with JavaScriptThe price only appears after JavaScript runs.
Plan limits for 40 usersPartlyThe comparison table says "Contact sales".
SOC 2Confirmed
API docsConfirmed elsewhereHosted on a separate docs domain.
Free trialConfirmed
3What the buyer hears
What the assistant may answer
“Northgate may fit — it has SOC 2 Type II and a public API. But I couldn't confirm the Growth price, or whether it supports 40 users.”
Northgate slips down the shortlist, behind tools that state both.
Illustrative Agent Journey Audit for a fictional company, Northgate CRM.
Then, the evidence
Every outcome traces back to what the agent received.
Growth plan price
What a browser rendered
Growth
€49 per user/month
Enterprise
Talk to sales
The Free Website Check estimates the journeys a single read can see. The Agent Journey Audit runs every one.
SaaS buyer journeys and what each offer covers
Journey
A buyer asks
Free Website Check
Agent Journey Audit
Product fit
“What does it do, and who is it for?”
Estimated from a read
Run with evidence
Pricing
“Where are the prices?”
Estimated from a read
Run with evidence
Plan price
“How much is the Growth plan per user?”
Not covered
Run with evidence
Plan limits
“Which plan do I need for 40 users?”
Not covered
Run with evidence
Security & compliance
“Are they SOC 2 compliant?”
Not covered
Run with evidence
Docs & integrations
“Is there an API and setup documentation?”
Not covered
Run with evidence
Trial or demo
“Can I try it before talking to sales?”
Estimated from a read
Run with evidence
Agent Journey Audit
Run your buyers' journeys.
We run the SaaS journeys that matter — pricing, plan limits, security, docs, trial — as a plain agent, as a browser agent and through anything you publish for agents. You get the blocker, the evidence, a fix brief for your web, docs and security teams, and a re-test.
The Agent Journeys that matter to your buyers, run step by step
The exact blocker, with evidence you can open
Business impact, fixes with owners and acceptance tests
We already track AI visibility. Isn't that enough?
Visibility tools tell you whether you're mentioned. We check what an agent gets once it looks at your site — whether it can confirm your prices, plan limits, security and docs.
Our pricing is "contact sales". Is that a problem?
Not automatically. The audit reports it as a trade-off: an agent can't quote a price, so it may describe you as "contact sales". You decide whether that's what you want.
Will the free score make us look worse than we are?
It can. The score measures machine-readable signals, and a SaaS site can answer buyer questions well without them. That's why results lead with Agent Journeys, not the score.