Plan prices are only visible with JavaScript
Buyer question: How much does the Growth plan cost?
Confidence: High — Checked three ways: plain fetch, browser session and structured data.
Where the journey stopped
- Open homepagecompleted
- Follow the Pricing linkcompleted
- Open /pricingcompleted
- Read plan pricesblocked here
- Compare plansnot reached
Person view vs. agent view
Growth €49 per user/month Enterprise Talk to sales
Growth — per user/month Enterprise Talk to sales
Blocker
The pricing page loads for every agent, but the plan prices are injected by a script. An agent that reads the HTML sees each plan name followed by an empty price.
Business impact
Assistants that don't run JavaScript can't quote Northgate's prices, so they may leave it out of a cost comparison or describe it as "contact sales".
Trade-off
None found — the prices are already public in the browser.
Fix
Render each plan's price in the server HTML, or add schema.org Offer data with price and currency.
- Done when
- A plain HTTP fetch of /pricing contains "€49".
- Owner
- Web team
- Effort
- Small
Evidence · 3 records
Growth — per user/month Enterprise Talk to sales
38 KB HTML · no price values in the markup
Growth €49 per user/month Enterprise Talk to sales
Prices rendered by /assets/pricing-widget.js
application/ld+json: { "@type": "Organization", "name": "Northgate CRM" }No Offer, price or priceCurrency found