See what AI agents actually get from your website.
Buyers ask AI assistants to check prices, compare plans and find policies before they ever visit. Run a free check to see how your site reads to an agent — or get an Agent Journey Audit that runs those journeys and shows the evidence for every result.Buyers ask AI assistants to check prices and policies first. See how your site reads to an agent — free.
See a sample auditPlans & pricing
- Starter€19per user/month
- Growth€49per user/month
- EnterpriseTalk to sales
A visitor sees every plan price.
Buying now starts in an AI assistant.
- 51%
of B2B software buyers now start their research in an AI chatbot.
G2 Buyer Behavior Report, 2026 - 3×
AI-referred traffic and orders to Shopify stores, year over year.
Shopify Q2 2026 results - +62%
AI referrals to US retail sites, year over year.
Adobe Analytics, July 2026
Some problems only show up when an agent tries the journey.
A buyer asks a simple question. A person would find the answer on your site. The agent a buyer relies on might not.
“How much does Northgate's Growth plan cost?”
Person sees
Plans & pricing
Growth — €49 per user/month
Starter — €19 per user/month
Enterprise — Talk to sales
Agent gets
Plans & pricing
Growth — price unavailable
The assistant can't quote the price accurately, so Northgate may drop out of the cost comparison.
Growth — per user/month
Growth €49 per user/month
Illustrative examples with fictional companies, written to show each pattern.
Why readiness scores can miss this.
A readiness score checks signals: a sitemap, structured data, a linked pricing page. Those are worth having — and they can all look fine while the journey a buyer cares about still breaks. Signals tell you what's there. A journey tells you whether it works.
Signals
What a readiness score checks
- Pricing page linked from the navigationFound
- Structured dataPresent
- SitemapPresent
- llms.txtPresent
- Crawler rulesAgents allowed
The signals look fine.
Agent Journey
“How much does the Growth plan cost?”
- Open the homepage — completed
- Follow the Pricing link — completed
- Open /pricing — completed
- Read the Growth price — blocked hereThe price only appears after JavaScript runs.Only with JavaScript
- Compare plans — not reached
The journey breaks at step 4.
From a buyer's question to a fix you can verify.
A buyer asks a question
“Which CRM supports 40 users, has SOC 2 and costs under €50 per user?”
An agent reaches the website
northgate-crm.example
- Plain agent
- Browser agent
- Declared for agents
It follows the journey
- Homepage
- Pricing link
- /pricing
- Read the Growth price
MCPWebsite records every step
- Page
- /pricing
- Response
- 200 OK
- Agent
- Plain · no JavaScript
The blocker appears
Read the Growth price
Only with JavaScriptAlso run: SOC 2 — confirmed · API docs — confirmed elsewhere
Evidence is captured
Growth — per user/month
Growth €49 per user/month
A fix is recommended
Put plan prices in the page HTML
Owner: Web team · Effort: small
Done when a plain fetch of /pricing contains “€49”.
A re-test confirms the change
Read the Growth price
Only with JavaScriptConfirmedSame journey, same agents, after the fix.
Illustrative journey for a fictional company, including the result after a fix.
Free Website Check reads your site and estimates which journeys look possible.
Agent Journey Audit runs the journeys, stage by stage, and re-tests after your fixes.
Start with a fast estimate.
Enter your website and see which Agent Journeys look possible from a single read, what already works and what to fix first — with the full report by email. It's an estimate: nothing is clicked, bought or submitted.
yourcompany.com
- Find pricingLooks answerable
- Start a trial or demoLooks answerable
- Find supportNot visible from a read
- Compare plansCouldn't determine
Find out which Agent Journeys actually work.
The Agent Journey Audit runs the journeys your buyers hand to AI agents — as a plain agent, as a browser agent and through anything you publish for agents. It shows where each journey breaks, why that matters, and how to fix it. Then we test again.
- The Agent Journeys that matter to your buyers, run step by step
- The exact blocker, with evidence you can open
- Business impact, fixes with owners and acceptance tests
- A re-test after you ship the fixes
We’re currently opening a limited number of Agent Journey Audit spots for selected companies.
Agent Journey Audit
northgate-crm.example
Agents can confirm Northgate's security posture, docs and free trial, but can't quote its prices, and its help center refuses agents that don't run a browser.
Fix first
- Put plan prices in the page HTMLWeb team
- Let agents read help-center articlesSupport operations
- State plan limits on the pricing pageProduct marketing
| Feature | Free Website CheckWhich Agent Journeys look possible? | Agent Journey AuditWhich Agent Journeys actually work, where do they break, and how do you fix them? |
|---|---|---|
| Reads your public website | Included | Included |
| Estimates which Agent Journeys look possible | Included | Included |
| Runs each journey step by step | Not included | Included |
| As a plain agent, a browser agent and through declared protocols | Not included | Included |
| The exact blocker, with evidence | Not included | Included |
| Business impact explained | Not included | Included |
| Fixes with owner, effort and acceptance test | Top 3 fixes | Included |
| Re-test after you ship the fixes | Not included | Included |
| What you get | Web result + emailed report | Web audit + PDF, reviewer sign-off |
| Access | Free, instant | Pilot access — terms on application |
Agent Journey Audit
Which Agent Journeys actually work, where do they break, and how do you fix them?
- Reads your public website
- Estimates which Agent Journeys look possible
- Runs each journey step by step
- As a plain agent, a browser agent and through declared protocols
- The exact blocker, with evidence
- Business impact explained
- Fixes with owner, effort and acceptance test
- Re-test after you ship the fixes
- What you getWeb audit + PDF, reviewer sign-off
- AccessPilot access — terms on application
Free Website Check
Which Agent Journeys look possible?
- Reads your public website
- Estimates which Agent Journeys look possible
- Fixes with owner, effort and acceptance testTop 3 fixes
- What you getWeb result + emailed report
- AccessFree, instant
Built around the journeys your buyers take.
Another kind of website? The Free Website Check works on any public site.
Every result says how sure we are.
Most tools turn uncertainty into a red mark. We don't. If we can't decide, you'll see that — and it never counts against you.
- Every audit outcome links to the page and quotes what it's based on.
- The Agent Readiness Score follows fixed, versioned rules — an AI never decides it.
- We test public pages only. We never sign in, submit forms or buy anything.
Isn't this just SEO?
SEO gets you found. We check what an agent can do once it arrives — whether it can read your prices, policies and trust pages, and whether your site lets it in.
Do you need access to our systems?
No. We test your public website only. We never sign in, submit forms or buy anything.
What if we block bots on purpose?
Then we report it as a choice, not a failure, and show which kinds of agent it affects.
Is the Free Website Check the same as the audit?
No. The Free Website Check reads your site once and estimates which Agent Journeys look possible. The Agent Journey Audit runs those journeys step by step, shows where they break with evidence, and re-tests after you fix them.
Free Website Check estimates
- Looks answerable
- A single read found what an agent would need. Not tested.
- Not visible from a read
- A single read didn't find it. It may exist deeper in the site or behind JavaScript.
- Couldn't determine
- A single read can't tell — this needs a live test (for example sign-in, search or checkout).
Agent Journey Audit outcomes
- Confirmed
- We found the answer on your site and quote it.
- Confirmed elsewhere
- Answered, but on another domain (for example your help-center or docs provider).
- Partly
- The page exists; the answer doesn't.
- Only with JavaScript
- Works in a browser, invisible to agents that don't run scripts.
- Not found
- Not on your site, as far as a bounded test can tell.
- Blocked
- Your site refused the agent. Sometimes that's on purpose — we report it, not judge it.
- Couldn't check
- Our test couldn't decide. We never count this against you.